Wireless Communications, Privacy Concerns and Regulations in the Age of Mobile Tracking

The article, Attention shoppers: Retailers can now track you across the mall, talks about how retailers are able to wirelessly capture the MAC addressesof your phone to understand your buying patterns. The retailers use these buying patterns to improve their marketing strategies and sell you more things. The article mentions that there are routers that help them in capturing this information and there are data tracking companies that are using them to gather information to sell to the retailers. These data…