Net Neutrality and Quality of Service (QoS)
Net Neutrality is the concept that no company should be able to determine what level of services it can provide based on the content that passes through it. In other words, this means that there should be a level playing field for everyone to use the Internet and its content.
Companies like AT&T, Comcast and Verizon that provide the underlying Internet “wires” as cable companies and Internet Service Providers (ISPs) are now interested in producing content. From their corporate standpoint this makes sense since these companies are exploring new areas for revenue generation to maximize profits. At the same time, this new direction also puts these companies in direct competition with content providers such as Netflix and HBO. While competition is good in the marketplace but this new direction gives the cable companies and ISPs an unfair advantage of delivering their own content faster than their competition since they own the wire.
From a network management perspective, in order to eliminate Net Neutrality, cable companies and ISPs would be looking at Quality of Service (QoS) specifically related to network traffic shaping and metrics.
Traffic Shaping– The main purpose of traffic shaping is to restrict network traffic entering the network at access points. This is done to prevent overloading of the network and to assign queuing priorities based on complex algorithms. Depending upon corporate preferences these algorithms can filter content that is deemed not necessary and assign certain percentages of capacity to some applications. What this means from a Net Neutrality point of view is that cable companies and ISPs can completely filter out their competitor’s content, can significantly slow competitor’s content and increase the percentage capacity of their own applications.
The big question is not if this will happen but what can the government do to monitor this and prevent this from happening. Due to the current state of government budgets, I would argue that the government would not be actively monitoring the networks but instead be more reactive and wait on complaints from cable companies and ISPs competitors. Even if these complaints are legitimate and can indicate unfair competition, the loss of revenue during litigation might be insurmountable for these competitors. Thus, not only would these competitors be slowly eliminated but also prevent future competitors from coming into the market place since they will be aware that cable companies and ISPs would have an unfair advantage of manipulating network traffic.
Metrics– In order to measure QoS, we need to have certain metrics. These metrics help us compare and contrast to understand and improve services. Additionally, these metrics also arm us with information that can be used to make decisions as individuals and organizations. What this means from a Net Neutrality point of view is that cable companies and ISPs can increase or decrease the QoS simply based on their own criterions. These criterions might include affecting the availability of a competitor’s network, increasing error rates due to retransmission, affecting latency and jitter where competitor’s customer satisfaction declines, slow loading of applications and creating Service Level Agreements (SLAs) that guarantee best services to only a select few who can afford premium prices.
For larger and well-funded organizations, the manipulation of QoS metrics with the help from cable companies and ISPs would guarantee their survival and drastically reduce the startup mentality that new companies embrace to fully utilize the power of the Internet as a fair playground for everyone to compete in. For a regular consumer, they might not see how these mafia-style tactics would affect them but in the long-term by the time they realize it would be too late and they would be left with only a few choices from whom they get their services from. Eventually, this lack of choice would result in customers feeling helpless and questioning why there are not any innovative companies out there to increase competition. The reason unbeknown to the customers would be how large corporate lobbying and individual self-interest twisted the arms of the government to create unfair advantage for them decades down the road.
In conclusion, the concept of free and openness, the very basis that the United States was based on under its constitution is being threatened in the age of the Internet. Not only would Net Neutrality affect domestic competition but also significantly effect global growth since most of the Internet wires are owned by US-owned corporations. Perhaps this is a way to stay competitive by being unfair to the rest of the world. At the end of the day, the power of the individual would be taken away and the power of the select few will continue to increase. Perhaps it is time to have leaders who can understand technology in a global context and not be afraid of a healthy global competition.
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